Airport advertising continues to be a strong product offering. Airport advertising powerfully engages passengers during long “dwell times”, such as peering out of an aircraft window waiting for the plane to load and taxi to a runway, immigration line, and baggage claim.

85% of passengers would respond to an airport advertising message during this time. Frequent flyers are particularly responsive to airport advertising, with 80% noticing the advertising and 42% taking responsive action. This includes visiting the website or shop or learning more about the product or service.

Advertising at airports uniquely targets a captive audience with high disposable income, strategically placing messages at critical touchpoints—ticketing, security, concourses, gates, and baggage claims—where travelers spend significant time, maximizing visibility and impact on purchasing decisions.

The media intervention along the passenger journey provides an unavoidable distraction via multiple touchpoints. Media serves not only to entertain, raise awareness, and drive engagement, but also directly influence at the point of purchase, when time to indulge is freely available.

As experts in airport advertising, RG Media knows what our clients seek in an airport advertising program—impactful, creative opportunities that accentuate brands.