Digital wayfinding and assets

Digital video walls are in high demand and advertisers crave these assets because they benefit from high traffic volume, especially in hub airports where connecting passengers forgo ticketing or baggage claim.

LED video walls draw the passenger’s attention via intensified visibility and provide advertisers the ability to keep their advertising content fresh and current. Normally sold in 10 or 20 second slots, digital ads can also be stacked and allow advertisers to display different messages regarding the product or service.

Digital wayfinding signage in airports provides passengers to access information about their current location, nearby concessions such as restaurants, car rentals, or specialty shops, directions to specific airport destinations such as gates, baggage claim, customs and immigration, ground transportation, and parking areas, and even estimated travel times to these locations in real-time